STAKEHOLDER ASSESSMENT

Align priorities, share insights and accelerate growth

Description

The Stakeholder Analysis helps you identify, understand, and prioritize the key players who influence your business success.

By mapping stakeholder interests, motivations, and sharing key information, you’ll gain a clear strategy for engagement. This tool empowers you to align goals, build stronger relationships, and foster collaboration with the people and groups that matter most to your growth.

How to use this tool

Decide what you aim to achieve with this assessment.
Identify the desired growth outcome - this should be clear and easy to measure.
Come up with a reasonable timeline for this effort to be completed.
Create a single statement, shared with everyone assisting with the effort, to make sure everyone is on the same page as to what you are going to do and why you are doing it.
Identify the Roles/Groups in that will be included in this effort.
Determine how you will find representatives from your customer segments, and then how you can reach out to them.
Select the best questions that will help you achieve your objective - feel free to use the Flywheel Key Questions List below to help - and have the conversations with your customers.
Organize the raw data from the interviews into clusters based on observable patterns, and create insight statement that best articulates the value of each set.
Pro tip: You can use this GenAI prompt to find the patterns: “Analyze the provided text and identify recurring patterns, including key phrases, sentence structures, or thematic elements that appear consistently throughout the following text [-insert interview text-]

Together with your team, take the top 3-5 actionable insights and plot them in the Flywheel Decision Matrix.

Flywheel Questions List

Who are you? What’s your area of expertise?
Can you tell me a little bit about your role? Walk me through a typical day.
In what ways do you interact with other teams / departments?
What does success look like in your role?
Currently, what do you think is working well with this product?
What is the best opportunity to grow this product?
Can you walk me through the scenario / process and how it works today
Why do this now?
Is there any previous history to be aware of?
Do you have specific goals you’re trying to achieve with this project?
What do you want to achieve in the short and long term?
What would happen if we miss the goals?
Where does the decision-making authority lie?
How can we track the progress?
What’s in it for you?
What does it look like if you don't do this project at all?
Who else will be impacted by the project?
What worries or concerns do you have about this project?
How might this project benefit or conflict with other priorities?
How will you know if this project has been successfully completed?
What would your dream outcome be for this project?
What constraints should we keep in mind as we work on this?
Are there any other Project Stakeholders you think we need to speak with as well? If so, who?
What haven't we discussed today that would be valuable for us to know
What's the next step?

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