PARTNER GTM BUILDER

Win together: craft your joint GTM strategy

The Partner Go to Market Builder is your blueprint for creating a seamless and compelling joint offering with your partner. This tool helps you align on key strategic criteria—like customer personas, value propositions, and sales enablement—ensuring that your joint GTM strategy resonates with your target audience and delivers results.

By clarifying roles, messaging, and execution tactics, it sets the foundation for a partnership that thrives on synergy and mutual success.

How to use this tool

Define the customer persona - Working together with your partner, identify your ideal customer together. Discuss and agree on shared target personas, focusing on their pain points, goals, and behaviors that align with your joint offering.
Articulate and define the value proposition - Collaboratively craft a clear, concise value proposition for your partnership. Address the specific scenarios where your combined solution provides unique value that neither partner could deliver independently.
Craft the "Better Together" story - Tell a compelling narrative about how your products or services complement each other. Highlight the benefits your collaboration brings to customers, focusing on innovation, efficiency, or cost-effectiveness.
Plan marketing tactics - Develop a co-marketing strategy to amplify your joint offering. Decide on shared campaigns, events, or assets to drive awareness and demand. Align messaging and branding to present a unified front.
Build and enable sales - Equip both teams with the knowledge and tools they need to sell the joint solution effectively. This includes joint training sessions, detailed playbooks, and FAQs that cover both offerings.

Partner GTM Builder for Growth

How the Partner GTM Builder helps drive growth:

Collaborating with a partner opens the door to untapped customer segments, enhanced product offerings, and shared resources that amplify your market presence.
The Partner Go to Market Builder empowers you to articulate a cohesive and compelling "better together" story that captivates prospects, differentiates your joint offering, and accelerates deal velocity.
When executed effectively, this tool doesn’t just define the partnership—it transforms it into a growth engine.

The Upside

Sign up to receive The Upside - the Flywheel monthy newsletter highlighting growth stories and new tools and added to the platform.

Stop thinking small - let it fly

Flywhweel 2025

RESOURCES

Insights

Who We Are

Icons & Illustrations by Streamline

Animation by Weldi 33 Studio Design