The Problem We Set Out to Solve

Traditional usability testing is broken. Recruiting takes weeks. Outside agencies drain budgets. Reports land too late to influence the sprint. And most of the insights that do arrive get lost in the noise.

We built Flywheel to fix that. By combining 25 years of user research expertise with cutting-edge AI, we deliver insights that are faster, sharper, and designed to drive action—not gather dust.

** Flywheel has big news on the way so stay tuned in early 2026. **

Our Mission and Vision

Mission: To make usability testing accessible, affordable, and impactful for every product team—by combining the power of AI with the judgment of UX experts.

Vision: A world where every product decision is grounded in real customer experience, not assumptions.

25 Years of UX, Reinvented with AI

Randy Fisher

CEO & Founder

Randy Fisher, CEO & Founder, has spent more than two decades leading UX and product innovation for startups and global brands. His career includes building customer-centered experiences at American Airlines, Starbucks, and high-growth startups like ChaCha, as well as applying machine learning and large language models at Insight.

Flywheel is the result: blending deep UX expertise with modern AI to give product teams a faster, smarter way to discover what really matters to users.

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Stop thinking small - let it fly

Flywhweel 2025

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